Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Pada PT Mitra Sintera Di Kota Batam

Herman, Hendri (2020) Pengaruh Kualitas Produk dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Pada PT Mitra Sintera Di Kota Batam. Jurnal Ilmiah Ekonomi Dan Bisnis Triangle, 1 (1). pp. 175-187. ISSN 2722-3949

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Abstract

This study aims to determine whether product quality has a positive and significant effect on customer loyalty and whether service quality has a positive and significant effect on customer satisfaction. The independent variables in this study are service quality and price. While the dependent variable is the customer loyalty. This research was conducted at PT. Mitra Sintera, using population of 257 people with a sample of 156 respondents, This research is quantitative. Data collection is done by collecting questionnaires by testing the quality of product and service. Data were analyzed by using multiple linear regression. The results of this study indicate that product quality and service quality has a positive and significant effect on Customer Loyalty partially and simultanly.

Item Type:	Article
Subjects:	300 Ilmu Sosial > 330-339 Ilmu Ekonomi > 330 Ilmu Ekonomi
Divisions:	Jabatan Fungsional > Hendri Herman
Depositing User:	Hendri Herman
Date Deposited:	17 Feb 2021 09:39
Last Modified:	17 Feb 2021 09:39
URI:	http://repository.upbatam.ac.id/id/eprint/310

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