Pengaruh Promosi dan Fasilitas Terhadap Keputusan Menginap id OS Hotel Batam

Syahputra, Ryo Ramadhan and Herman, Hendri (2020) Pengaruh Promosi dan Fasilitas Terhadap Keputusan Menginap id OS Hotel Batam. Jurnal Ilmiah Kohesi, 4 (3). pp. 62-70. ISSN 2655-4429

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Abstract

At present, business competition in the hospitality sector is very tight. hence, the hotel management must be competitive in competing, management must carry out attractive promotions, also provide good facilities, so that it can influence consumers' stay decisions. The purpose of this study is to examine and analyze the effect of promotions and facilities on lodging decisions. This research was conducted at OS Hotel Batam. The sampling technique used probability sampling technique with accidental sampling method, and data collection techniques used survey methods through questionnaires. The sample size taken using the Slovin formula was 288 respondents from 1026 populations. data processing methods using multiple linear regression method with the help of SPSS (Product Solutions and Service Statistics) version 25. The test results prove that the promotion has a significant and positive effect on the decision to stay at a significance level of 0,000 <0.05

Item Type:	Article
Subjects:	300 Ilmu Sosial > 330-339 Ilmu Ekonomi > 330 Ilmu Ekonomi
Divisions:	Fakultas Ilmu Sosial dan Humaniora > Manajemen
Depositing User:	Hendri Herman
Date Deposited:	17 Feb 2021 02:38
Last Modified:	17 Feb 2021 02:38
URI:	http://repository.upbatam.ac.id/id/eprint/226

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