Strategi Keunggulan Bersaing Perusahaan Melalui Loyalitas Pelanggan Pada PT Tunas Batam Karya

Herman, Hendri (2018) Strategi Keunggulan Bersaing Perusahaan Melalui Loyalitas Pelanggan Pada PT Tunas Batam Karya. Jurnal Akuntansi Barelang, 2 (2). pp. 64-73. ISSN 2548-1827/ 2580-5118

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Abstract

This study aims to see the influence of customer loyalty to competitive advantage strategy. The object of this research is PT Tunas Batam Karya with the respondents are the customers. The number of population in this study as many as 11. Samples determined by using saturated samples in which the entire population in this study used as a sample. From the results of the study found that customer loyalty has a significant influence on competitive advantage strategy. Therefore, it is necessary for the company to pay attention to customer loyalty

Item Type:	Article
Subjects:	300 Ilmu Sosial > 330-339 Ilmu Ekonomi > 330 Ilmu Ekonomi
Divisions:	Fakultas Ilmu Sosial dan Humaniora > Manajemen
Depositing User:	Hendri Herman
Date Deposited:	17 Feb 2021 02:38
Last Modified:	17 Feb 2021 02:38
URI:	http://repository.upbatam.ac.id/id/eprint/216

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