FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN ANAK MUDA PADA E-SPORT

wasiman, wasiman (2022) FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN ANAK MUDA PADA E-SPORT. Scientia Universitas Putera Batam, 5 (3). ISSN 274-393X

[img] Text
2022 Vol 5 No 3 Hendeka Putra_Wasiman.pdf
Download (386kB)

Abstract

E-sport also known as competitive games, is a new sport with many enthusiasts especially among teenagers.The influence of technological and the internet advances on the general public is unavoidable.There are several factors that influence teenagers purchasing decision on e-Sport. This study aims to determine the factors that influence teenagers purchasing decisions on e-sport.The method used in this research is quantitative research and online questionnaire distribution.The population and samples used in this study amounted 104 respondents and 100 samples.The questionnaire contains individual characteristics and 36 statements which are measured using likert scale.This study uses the spss program to process data. Based on the results of data processing in this study, the average number of motivation, skills, and behavior variables included in the scale between 3,41 < n ≤ 4,20 (agree category).This statement shows that each variable in this study has a significant effect on teenagers purchasing decision on e-sport.

Item Type: Article
Subjects: 300 Ilmu Sosial > 330-339 Ilmu Ekonomi > 330 Ilmu Ekonomi
Divisions: Fakultas Ilmu Sosial dan Humaniora > Manajemen
Depositing User: Wasiman Wasiman
Date Deposited: 08 Jul 2022 03:03
Last Modified: 08 Jul 2022 03:03
URI: http://repository.upbatam.ac.id/id/eprint/1719

Actions (login required)

View Item View Item
UPB Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.