PENGARUH DISTRIBUSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI PT MULIA MAKMUR LESTARI

Darsono, Darsono and Husda, Nur Elfi (2020) PENGARUH DISTRIBUSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI PT MULIA MAKMUR LESTARI. Jurnal EMBA, 8 (3). pp. 185-194. ISSN p-ISSN: 2303-1174 e-ISSN: 2622-6219

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Abstract

This research presents the distribution and product quality on purchasing decisions at PT Mulia Makmur Lestari. The sampling technique used is saturated sample that is the total number of 210 respondents. Data were obtained from distributing questionnaires to wholesale customers and PT Mulia Makmur Lestari's company. Data analysis techniques used multiple linear regression analysis and quality test in this study using the validity test, reliability test, classic assumption test which includes normality test, multicollinearity test, and heteroscedasticity test, multiple linear regression analysis testing, and determinant coefficient analysis. Hypothesis testing in this study uses the ttest and F test using software program SPSS version 26. The results of the research from the F test results indicate that the distribution and product quality partially increases purchasing decisions at PT Mulia Makmur Lestari.

Item Type:	Article
Subjects:	600 Teknologi dan Ilmu-ilmu Terapan > 650-659 Manajemen dan Ilmu yang Berkaitan > 658.8 Marketing, Manajemen Distribusi
Divisions:	Jabatan Fungsional > Nur Elfi Husda
Depositing User:	Nur Elfi Husda
Date Deposited:	05 Feb 2021 02:29
Last Modified:	22 May 2022 08:30
URI:	http://repository.upbatam.ac.id/id/eprint/141

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