Pengaruh Promosi dan Citra Merk Terhadap Loyalitas Pelanggan Pada PT Tiga Benua

Herman, Hendri (2020) Pengaruh Promosi dan Citra Merk Terhadap Loyalitas Pelanggan Pada PT Tiga Benua. Jurnal Emba: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi, 8 (3). pp. 103-112. ISSN 2303-1174

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Abstract

In the current era, companies are dealing with high competition, commercial business competition leads companies to strive to always behave and make quick decisions in the face of competition. The high level of competition in the business world, forcing companies to achieve competitive advantage in order to win the hearts of consumers. In achieving this the company is required to fulfill and satisfy the needs of its customers well. This study aims to examine how far the role of Promotion and Brand Image can improve Customer Loyalty at PT Tiga Benua. The number of samples taken was 157 respondents who were all customers of PT Tiga Benua specifically covering the Batam center area. T count value for t count promotion (X1) is 3.302 and t count value for brand image (X2) is 7.473, which means that greater than t table is 1.97549. So the hypothesis that their promotion and image are positive for customer loyalty at PT Tiga Benua. Test F obtained by F count> F table or 92,919> 3.05 or significance level (sig) 0,000

Item Type:	Article
Subjects:	300 Ilmu Sosial > 330-339 Ilmu Ekonomi > 330 Ilmu Ekonomi
Divisions:	Jabatan Fungsional > Hendri Herman
Depositing User:	Hendri Herman
Date Deposited:	17 Feb 2021 09:40
Last Modified:	17 Feb 2021 09:40
URI:	http://repository.upbatam.ac.id/id/eprint/313

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