Faktor Yang Dipertimbangkan Konsumen Dalam Melakukan Pembelian Produk Pada PT Long Time Batam

Herman, Hendri (2019) Faktor Yang Dipertimbangkan Konsumen Dalam Melakukan Pembelian Produk Pada PT Long Time Batam. Jurnal Akuntansi Barelang, 3 (2). pp. 40-44. ISSN 2548-1827/ 2580-5118

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Abstract

This study aims to look at the factors that influence consumer decisions in making purchases. The object of research is PT Long Time Batam, with a population of 135 people. calculation of the number of samples using the Slovin formula, so that the number of samples obtained is 100 respondents. from the results of the study note that the promotion has a significant influence on purchasing decisions. The effect of promotion on consumer decisions in making purchases is 42.2%

Item Type:	Article
Subjects:	300 Ilmu Sosial > 330-339 Ilmu Ekonomi > 330 Ilmu Ekonomi
Divisions:	Fakultas Ilmu Sosial dan Humaniora > Manajemen
Depositing User:	Hendri Herman
Date Deposited:	17 Feb 2021 02:37
Last Modified:	17 Feb 2021 02:37
URI:	http://repository.upbatam.ac.id/id/eprint/211

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