Strategi Meningkatkan Keunggulan Bersaing Pada PT Restu Bumi Lestari

Herman, Hendri (2019) Strategi Meningkatkan Keunggulan Bersaing Pada PT Restu Bumi Lestari. Jurnal Akuntansi Barelang, 4 (1). pp. 43-49. ISSN 2548-1827/ 2580-5118

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Abstract

This study aims to determine the strategies that can be carried out by companies in increasing competitive advantage. The object of this study is PT Restu Bumi Lestari with 45 respondents. The research data was obtained using a questionnaire. The results of this study are that prices significantly influence competitive advantage, service quality significantly influences competitive advantage, and price and service quality simultaneously have a significant effect on competitive advantage.

Item Type: Article
Subjects: 300 Ilmu Sosial > 330-339 Ilmu Ekonomi > 330 Ilmu Ekonomi
Divisions: Fakultas Ilmu Sosial dan Humaniora > Manajemen
Depositing User: Hendri Herman
Date Deposited: 17 Feb 2021 02:36
Last Modified: 17 Feb 2021 02:36
URI: http://repository.upbatam.ac.id/id/eprint/201

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