ANALISIS CUSTOMER VALUE DALAM MEMEDIASI PENGARUH SISTEM INFORMASI MANAJEMEN TERHADAP REPUTASI UNIVERSITAS SWASTA DI KOTA BATAM

Husda, Nur Elfi (2019) ANALISIS CUSTOMER VALUE DALAM MEMEDIASI PENGARUH SISTEM INFORMASI MANAJEMEN TERHADAP REPUTASI UNIVERSITAS SWASTA DI KOTA BATAM. Jurnal Manajemen Pemasaran, 13 (2). pp. 61-68. ISSN p-ISSN 1907-235X / e-ISSN 2597-615X

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Abstract

The purpose of this study is to determine the effect of Management Information Systems and customer value to the achievements of private universities in the city of Batam. The study population is a private university student enrolled in Management programs that has B accreditation in Batam city. Data analysis techniques used in explaining the phenomenon in this study is Structural Equation Modeling (SEM). The results of the study show that better Management Information System will increase students' assessment of the University, as well as the student's assessment of the university's reputation, but the good or bad of the Management Information System does not affect the reputation of the university. A better Management Information System, will further enhance the reputation of the university if the student's assessment of the university is also good.

Item Type:	Article
Subjects:	600 Teknologi dan Ilmu-ilmu Terapan > 650-659 Manajemen dan Ilmu yang Berkaitan > 658.8 Marketing, Manajemen Distribusi
Divisions:	Jabatan Fungsional > Nur Elfi Husda
Depositing User:	Nur Elfi Husda
Date Deposited:	05 Feb 2021 02:28
Last Modified:	05 Feb 2021 02:28
URI:	http://repository.upbatam.ac.id/id/eprint/139

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