ANTECEDENTS BRAND TRUST AND PRIVATE UNIVERSITIES REPUTATION

Husda, Nur Elfi and Ratnawati, Tri and Kusumaningtyas, Amiartuti (2017) ANTECEDENTS BRAND TRUST AND PRIVATE UNIVERSITIES REPUTATION. International Journal of Economics and Finance, 9 (8). pp. 76-87. ISSN 1916-971X

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Abstract

This study aims to analyze the brand trust and reputation of private universities from the influencing aspects of Management Information System (SIM), service quality (SERVAQUAL), customer response, Customer Relationship Management (CRM), customer value and customer satisfac tion toward 360 students Management courses from 4 private universities in Riau Islands province that have used the information system as a service to students by using analytical methods that can provide a simultaneous analysis process associated with mul ti variance research. The results of the research showed that SIM and SERVQUAL significantly influence consumer s response, CRM, customer value and customer satisfaction, but did not affect brand trust and University reputation.

Item Type:	Article
Subjects:	600 Teknologi dan Ilmu-ilmu Terapan > 650-659 Manajemen dan Ilmu yang Berkaitan > 658.8 Marketing, Manajemen Distribusi
Divisions:	Jabatan Fungsional > Nur Elfi Husda
Depositing User:	Nur Elfi Husda
Date Deposited:	05 Feb 2021 02:05
Last Modified:	22 May 2022 07:21
URI:	http://repository.upbatam.ac.id/id/eprint/137

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